Enterprise spirit

Credible, devoted, practical, efficient, and innovative for first class performance

Medium-term development objectives

Since 2005, the plaza shall realize the objectives of “one change one year, stepping up the ladder in three years, and creating first-class performance in five years”.

Market orientation

Build itself into a high-grade deluxe department store with unique features.

Management concepts

Brand oriented and avant-courier management

Marketing philosophy

Focus on the interests of customers, take customers as the most precious resources of the enterprise, make satisfying customer demands the lifeline for the survival of the enterprise, keep an eye on customer experiences, provide more valuable services, elevate customer loyalty, cultivate customer values, continue to maintain and expand market shares.

Development tenets

Cultivate gold brand, ascend into the rank of famous stores in the city, keep green-oriented growth, realize capital gains, and strive to stand among the first-class most famous department stories in the country in five years.

Development strategy

Direct business operations with the scientific concept of development, establish the “people first” concept for consumers, commodity suppliers and staff workers, promote all-sided operation management, corporate culture, operation mechanism, and ideological construction on the basis of economic benefits, integrate the commercial elements of commodities, service, environment, convenience and security for improvement, stick to the sustainable development strategy harmonizing corporate brand strategy, talent strategy and quality strategy, renovate development concepts and ways in the course of actual operation and, under the correct leadership of the board of directors, ensure the enterprise with everlasting development vigor and competition vitality.

Target consumers

Intellectuals, celebrities, golden and white collars, merchant princes, refined scholars, and young persons

Service motto

Provide perfect services to customers, and leave nothing to be desired.

Ads

Imperial experiences, fashions – Beijing Modern Plaza
Under the principle of inheritance and development, the new corporate VI logo looks concise and fashion. The square shape creates a sense of stability and displays the unique simpleness and purity of geometric form. The overall logo resembles a traditional Chinese seal, symbolizing solemn promises of Beijing Modern Plaza to consumers. The Chinese and English names are exclusive and inimitable, with fashionable colors, reflecting brilliant characteristics of the industrial development.